Abstract With the ever-increasing popularity of social media platforms, businesses have recognized the need to establish a strong online presence to reach their target audience effectively. This paper delves into…

Abstract In today's digital era, social media platforms have become powerful tools for businesses to connect with their target audience and promote their products or services. However, it is important…

Abstract This research paper aims to provide businesses, specifically in the East African region, with a comprehensive guide on utilizing social media marketing strategies to maximize return on investment (ROI).…