Introduction In today's digital age, having a strong online presence is essential for businesses to thrive and stay competitive. This is particularly true in Kenya, where the internet penetration rate…

Aligning Strategies with Business Goals and Target Audiences Creating an effective digital marketing plan is crucial for businesses to succeed in today's competitive online landscape. This research report aims to…

Abstract Optimizing website user experience (UX) is a critical aspect of successful online businesses. This research report aims to provide businesses and individuals with comprehensive insights into implementing best practices…