Abstract This research paper aims to provide businesses, specifically in the East African region, with a comprehensive guide on utilizing social media marketing strategies to maximize return on investment (ROI).…
Introduction In challenging economic times, businesses in Kenya must adopt strategic approaches to maintain their competitiveness and achieve success. Embracing digital marketing strategies becomes crucial as consumer behavior shifts towards…
Introduction In Kenya's competitive business landscape, achieving success requires a strategic approach that leverages the power of digital marketing. As consumer behavior continues to shift towards online platforms, businesses must…