Abstract This research paper aims to explore effective e-commerce marketing strategies for Kenyan businesses. With the rapid growth of online shopping, businesses in Kenya are increasingly recognizing the importance of…

Abstract This research paper aims to explore the role of e-commerce website developers in driving online business growth in East Africa. With the increasing popularity of online shopping, businesses are…

Abstract This research paper aims to explore and analyze the strategies used to optimize user experience (UX) in digital marketing campaigns. With the increasing importance of delivering a seamless and…