Are you looking to drive more traffic, increase conversions, and boost sales for your business? Join a long list of Kenyan businesses that have built E-commerce stores for their businesses. Diligent Limited will build a store for you and offer professional e-commerce marketing and the whole East African region. Our experienced team of digital marketers will work closely with you to develop a comprehensive strategy that maximizes your online store’s success.

E-commerce Marketing Process

When you partner with us for e-commerce marketing services, we follow a well-defined process designed to achieve maximum effectiveness in reaching your business objectives. Here’s what happens after a business contracts our dedicated team:

1. Comprehensive Strategy Development: We begin by gaining a deep understanding of your online store, target audience, industry landscape, competition analysis, and goals. Based on this information, we craft an effective e-commerce marketing strategy tailored specifically for your brand.
2. Search Engine Optimization (SEO): We optimize every aspect of your website – from product descriptions and category pages to metadata and URL structures – ensuring that search engines can easily discover and index your products. Our goal is to improve organic rankings so potential customers can find you when actively searching for relevant products or services.
3. Pay-per-Click (PPC) Advertising: To maximize immediate visibility and drive targeted traffic to specific product pages, we leverage paid advertising campaigns such as Google Ads or social media ads targeting users who express interest in similar products. Our PPC experts strategically manage these campaigns while optimizing ad copies, keywords bidding strategies, and budgets to ensure maximum return on investment (ROI).
4. Conversion Rate Optimization (CRO): Increasing conversions is crucial for the success of any e-commerce store. We analyze user behavior through tools like heatmaps and analytics data to identify areas where visitors drop off during the purchase journey. By implementing proven CRO techniques such as A/B testing on checkout processes, shopping cart optimization, and persuasive call-to-actions (CTAs), we optimize your website for improved conversion rates.
5. Product Feed Optimization: For e-commerce stores with product listings on platforms like Google Shopping or Facebook Marketplace, we ensure accurate and up-to-date product feeds that meet the platform’s requirements. This guarantees that your products are visible to potential customers across these popular shopping channels.
6. Social Media Marketing (SMM): We leverage social media platforms to engage with your target audience, build brand awareness, and drive traffic to your online store. Our team develops compelling social media content and runs targeted ad campaigns to reach users who have expressed interest in similar products or demonstrated behavioral patterns aligned with your target audience.
7. Email Marketing & Automation: We develop personalized email marketing campaigns targeting both existing customers and prospects. By segmenting audiences based on their interests, purchase history, or engagement levels – we deliver tailored messages that encourage repeat purchases, upselling/cross-selling opportunities, and overall customer loyalty.
8. Analytics & Reporting: Throughout the campaign’s duration, we closely monitor key performance metrics such as website traffic, conversion rates, average order value (AOV), customer acquisition costs (CAC), return on ad spend (ROAS), and more using tools like Google Analytics or custom dashboards. Regular reports are provided detailing these metrics so you can track progress towards achieving your business goals effectively.

Why choose E-commerce Marketing services?

By choosing Diligent Technologies for your E-commerce Marketing needs, you can expect comprehensive services that cover all aspects of driving success for an online store:

• Increased Online Visibility: Our strategies improve organic search rankings and maximize visibility across multiple digital channels so potential customers can find you easily when searching for relevant products or services.
• Targeted Traffic Generation: Through strategic PPC advertising campaigns and social media marketing efforts – we attract highly relevant visitors who are more likely to convert into paying customers.
• Conversion Rate Optimization: By analyzing user behavior, optimizing checkout processes, and implementing persuasive CTAs – we optimize your website for improved conversion rates and increased sales.
• Enhanced Customer Loyalty: Our email marketing campaigns nurture existing customer relationships while encouraging repeat purchases and upselling/cross-selling opportunities – fostering long-term loyalty towards your brand.
• Data-driven Decision Making: Regular analysis of campaign performance allows us to make data-backed decisions aimed at improving ROI, conversion rates, customer acquisition costs, and overall e-commerce marketing effectiveness over time.

Boost your online store’s success with E-commerce website developers in Kenya. Contact us today to discuss how we can help you leverage the power of digital marketing strategies tailored specifically for your e-commerce business objectives effectively.